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00000cam a2200000 7i4500 |
| 001 |
0000068262 |
| 008 |
100725s2010 nyu eng |
| 020 |
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|a 0203861981 (ebook)
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| 020 |
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|a 0415776937 (hardback : alk. paper)
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| 020 |
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|a 9780203861981 (ebook)
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| 020 |
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|a 9780415776936 (hardback : alk. paper)
|
| 050 |
0 |
0 |
|a HD69.B7
|b T693 2010
|
| 090 |
0 |
0 |
|a HD69.B7
|b T693 2010
|
| 245 |
1 |
0 |
|a Trademarks, brands, and competitiveness
|c edited by Teresa da Silva Lopes and Paul Duguid
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| 260 |
|
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|a New York
|b Routledge
|c 2010
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| 300 |
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|a xv, 248 p.
|b ill.
|c 24 cm
|
| 490 |
1 |
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|a Routledge international studies in business history
|v 19
|
| 650 |
|
0 |
|a Brand name products
|x History
|
| 650 |
|
0 |
|a Commerce
|x History
|
| 650 |
|
0 |
|a Competition
|
| 650 |
|
0 |
|a Trademarks
|x History
|
| 700 |
1 |
|
|a Duguid, Paul
|d 1954-
|e author
|
| 700 |
1 |
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|a Lopes, Teresa da Silva
|d 1968-
|e author
|
| 999 |
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|a 1000135170
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|