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100725s2010 nyu eng |
| 020 |
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|a 0203861981 (ebook)
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| 020 |
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|a 0415776937 (hardback : alk. paper)
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| 020 |
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|a 9780203861981 (ebook)
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| 020 |
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|a 9780415776936 (hardback : alk. paper)
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| 050 |
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|a HD69.B7
|b T693 2010
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| 090 |
0 |
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|a HD69.B7
|b T693 2010
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| 245 |
1 |
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|a Trademarks, brands, and competitiveness
|c edited by Teresa da Silva Lopes and Paul Duguid
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| 260 |
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|a New York :
|b Routledge ,
|c 2010
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| 300 |
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|a xv, 248 p. :
|b ill. ;
|c 24 cm.
|
| 490 |
1 |
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|a Routledge international studies in business history
|v 19
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| 504 |
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|a Includes bibliographical references and index
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| 505 |
0 |
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|a 1. Reading registrations: an overview of 100 years of trademark registrations in France, the United Kingdom and the United States -- 2. Export performance and reputation -- 3. Trademarks and performance in UK firms -- 4. Cobranding product and nation: Danish modern furniture and Denmark in the United States, 1940-1970 -- 5. Trademarks and infringement in Britain, c.1875-c.1900 -- 6. Trademarks, brands and competition -- 7. Brand in chains -- 8. Turning trademarks into brands: advertising agencies practiced and conceptualized branding, 1890-1930 -- 9. Corporate brand building shell-Mex Ltd, in the interwar period -- 10. Unilever's (other) brand wars: retailer, private labels and struggles for supremacy within product supply chains
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| 650 |
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0 |
|a Brand name products
|x History
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| 650 |
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0 |
|a Commerce
|x History
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| 650 |
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|a Competition
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| 650 |
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0 |
|a Trademarks
|x History
|
| 700 |
1 |
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|a Duguid, Paul ,
|d 1954- ,
|e author
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| 700 |
1 |
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|a Lopes, Teresa da Silva ,
|d 1968- ,
|e author
|
| 830 |
|
0 |
|a Routledge international studies in business history
|v 19
|
| 999 |
|
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|a 1000135170
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|