Trademarks, brands, and competitiveness
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York :
Routledge ,
2010
|
| Series: | Routledge international studies in business history
19 |
| Subjects: |
| Physical Description: | xv, 248 p. : ill. ; 24 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0203861981 (ebook) 0415776937 (hardback : alk. paper) 9780203861981 (ebook) 9780415776936 (hardback : alk. paper) |