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00000cam a2200000 7i4500 |
| 001 |
0000068256 |
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20210224093000.0 |
| 008 |
100725s2009 nju eng |
| 020 |
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|a 0136154409 (alk. paper)
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| 020 |
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|a 9780136154402 (alk. paper)
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| 090 |
0 |
0 |
|a HF5415.1265
|b .S774 2009
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| 100 |
1 |
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|a Strauss, Judy ,
|e author
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| 245 |
1 |
0 |
|a E-marketing
|c Judy Strauss, Raymond Frost
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| 250 |
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|a 5th ed
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| 260 |
|
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|a Upper Saddle River :
|b Pearson Prentice Hall ,
|c c2009
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| 300 |
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|a xxi, 430 p. :
|b ill. ;
|c 24 cm.
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| 504 |
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|a Includes bibliographical references (p. 410-416) and index
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| 505 |
0 |
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|a 1. Past, present, and future -- 2. Strategic e-marketing and performance metrics -- 3. The e-marketing plan -- 4. A world of e-marketing opportunities -- 5. Ethical and legal issues -- 6. E-marketing research -- 7. Consumer behavior online -- 8. Segmentation and targeting strategies -- 9. Differentiation and positioning strategies -- 10. Product: the online offer -- 11. Pricing: the online value -- 12. The internet for distribution -- 13. E-marketing communication tools -- 14. New Digital Media -- 15. Customer relationship management
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| 650 |
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0 |
|a Internet marketing
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| 700 |
1 |
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|a Frost, Raymond ,
|d 1960- ,
|e author
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| 856 |
4 |
1 |
|3 Table of contents only
|u http://www.loc.gov/catdir/toc/ecip0828/2008039965.html
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| 999 |
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|a 1000134425
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
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