Strategic management : formulation, implementation, and control
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York :
McGraw-Hill/Irwin ,
c2011
|
| Edition: | 12th ed |
| Subjects: |
Table of Contents:
- 1. Strategic management
- 2. Company mission
- 3. Corporate social responsibility and business ethics
- 4. The external environment
- 5. The global environment
- 6. Internal analysis
- 7. Long-term objectives and strategies
- 8. Business strategy
- 9. Multibusiness strategy
- 10. Implementation
- 11. Organization structure
- 12. Leadership and culture
- 13. Strategic control
- 14. Innovation and entrepreneurship