Global marketing
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River :
Prentice Hall ,
c2011
|
| Edition: | 6th ed |
| Subjects: |
Table of Contents:
- 1. Introduction
- 2. The global marketing environment
- 3. Approaching global markets
- 4. The global marketing mix
- 5. Strategy and leadership in the twenty-first century