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00000cam a2200000 7i4500 |
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0000068244 |
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20210414093000.0 |
| 008 |
100725s2011 nju eng |
| 020 |
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|a 0137023863 (pbk. : alk. paper)
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| 020 |
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|a 0137024274 (back cover)
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| 020 |
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|a 9780137023868 (pbk. : alk. paper)
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| 020 |
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|a 9780137024278
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| 090 |
0 |
0 |
|a HF1416
|b .K443 2011
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| 100 |
1 |
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|a Keegan, Warren J. ,
|e author
|
| 245 |
1 |
0 |
|a Global marketing
|c Warren J. Keegan, Mark C. Green
|
| 250 |
|
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|a 6th ed
|
| 260 |
|
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|a Upper Saddle River :
|b Prentice Hall ,
|c c2011
|
| 300 |
|
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|a xxxiv, 587 p. :
|b ill. (some col.), maps (chiefly col.) ;
|c 28 cm.
|
| 504 |
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|a Includes bibliographical references and index
|
| 505 |
0 |
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|a 1. Introduction -- 2. The global marketing environment -- 3. Approaching global markets -- 4. The global marketing mix -- 5. Strategy and leadership in the twenty-first century
|
| 650 |
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0 |
|a Export marketing
|
| 700 |
1 |
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|a Green, Mark C. ,
|e author
|
| 999 |
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|a 1000135154
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|