Global marketing
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River :
Prentice Hall ,
c2011
|
| Edition: | 6th ed |
| Subjects: |
| Physical Description: | xxxiv, 587 p. : ill. (some col.), maps (chiefly col.) ; 28 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0137023863 (pbk. : alk. paper) 0137024274 (back cover) 9780137023868 (pbk. : alk. paper) 9780137024278 |