Persuasion : reception and responsibility
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston, Mass :
Wadsworth/Cengage Learning ,
c2010
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| Edition: | 12th edition |
| Subjects: |
Table of Contents:
- 1. Persuasion in today's changing world
- 2. Perspectives on ethics in persuasion
- 3. Traditional, artistic and humanistic approaches to persuasion
- 4. Social scientific approaches to persuasion
- 5. The making, use and misuse of symbols
- 6. Tools for analyzing and other persuasive symbols
- 7. Psychological or process premises: the tools of motivation and emotion
- 8. Content or logical premises in persuasion
- 9. Cultural premises in persuasion
- 10. Nonverbal messages in persuasion
- 11. The persuasive campaign or movement
- 12. Becoming a persuader
- 13. Modern media and persuasion
- 14. The use of persuasive in advertising and IMC