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100722s2010 mau eng |
| 020 |
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|a 0495567507 (pbk.)
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| 020 |
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|a 9780495567509 (pbk.)
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| 090 |
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|a HM1196
|b .L37 2010
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| 100 |
1 |
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|a Larson, Charles U. ,
|e author
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| 245 |
1 |
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|a Persuasion :
|b reception and responsibility
|c Charles U. Larson
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| 250 |
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|a 12th edition
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| 260 |
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|a Boston, Mass :
|b Wadsworth/Cengage Learning ,
|c c2010
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| 300 |
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|a xxvi, 449 p. :
|b ill. ;
|c 24 cm.
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| 504 |
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|a Includes bibliographical references (p 421-436) and index
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| 505 |
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|a 1. Persuasion in today's changing world -- 2. Perspectives on ethics in persuasion -- 3. Traditional, artistic and humanistic approaches to persuasion -- 4. Social scientific approaches to persuasion -- 5. The making, use and misuse of symbols -- 6. Tools for analyzing and other persuasive symbols -- 7. Psychological or process premises: the tools of motivation and emotion -- 8. Content or logical premises in persuasion -- 9. Cultural premises in persuasion -- 10. Nonverbal messages in persuasion -- 11. The persuasive campaign or movement -- 12. Becoming a persuader -- 13. Modern media and persuasion -- 14. The use of persuasive in advertising and IMC
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| 650 |
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0 |
|a Persuasion (Psychology)
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| 999 |
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|a 1000133789
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
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