Research methods for managers

This edition provides a step-by-step guide to implementing particular methodologies, while simultaneously encouraging a strong awareness of philosophical assumptions

Bibliographic Details
Main Authors: Gill, John (Author), Clark, Murray (Author), Johnson, Phil , 1955- (Author)
Format: Book
Language:English
Published: Los Angeles : SAGE , c2010
Edition:4th ed
Subjects:
Table of Contents:
  • 1. Introduction
  • 2. Starting Management Research
  • 3. The Role of Theory in Research Methods
  • 4. Experimental Research Design
  • 5. Action Research
  • 6. Survey Research Design
  • 7. Qualitative Methodology The Case of Ethnography
  • 8. Philosophical Disputes and Management Research
  • 9. Conclusions Evaluating Management Research