Selling in a new market space : setting customers to buy your innovative and disruptive products
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York :
McGraw-Hill ,
c2010
|
| Subjects: |
Table of Contents:
- 1. Selling in a new market space
- 2. The innovative and disruptive market space
- 3. Creating and building the vision
- 4. The natural laws of selling innovation
- 5. The selling-in-a-new-market skill set
- 6. Creating the sales process map for selling in a new market
- 7. The first sales call
- 8. The technical sale
- 9. The business sale
- 10. New market selling strategies
- 11. The new market sales matrixes
- 12. When the maverick seller needs to move on