Selling in a new market space setting customers to buy your innovative and disruptive products

Bibliographic Details
Main Authors: Burns, Brian G. (Author), Snyder, Tom U. (Author)
Format: Book
Language:English
Published: New York McGraw-Hill c2010
Subjects:
Description
Physical Description:vi, 232 p. ill. 24 cm
ISBN:0071636102 (hbk.)
9780071636100 (hbk.)