Selling in a new market space : setting customers to buy your innovative and disruptive products
| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
New York :
McGraw-Hill ,
c2010
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| Subjects: |
| Physical Description: | vi, 232 p. : ill. ; 24 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0071636102 (hbk.) 9780071636100 (hbk.) |