APA (7th ed.) Citation

Burns, B. G., & Snyder, T. U. (2010). Selling in a new market space: Setting customers to buy your innovative and disruptive products. McGraw-Hill.

Chicago Style (17th ed.) Citation

Burns, Brian G., and Tom U. Snyder. Selling in a New Market Space: Setting Customers to Buy Your Innovative and Disruptive Products. New York: McGraw-Hill, 2010.

MLA (9th ed.) Citation

Burns, Brian G., and Tom U. Snyder. Selling in a New Market Space: Setting Customers to Buy Your Innovative and Disruptive Products. McGraw-Hill, 2010.