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00000cam a2200000 7i4500 |
| 001 |
0000067976 |
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20110228093000.0 |
| 008 |
100721s2009 cau eng |
| 020 |
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|a 1847874983 (cased)
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| 020 |
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|a 1847874991 (pbk.)
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| 020 |
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|a 9781847874986 (cased)
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| 020 |
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|a 9781847874993 (pbk.)
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| 090 |
0 |
0 |
|a HF5415
|b .B4852 2009
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| 100 |
1 |
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|a Blythe, Jim ,
|e author
|
| 245 |
1 |
0 |
|a Key concepts in marketing
|c Jim Blythe
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| 260 |
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|a Los Angeles, California :
|b Sage Publications ,
|c c2009
|
| 300 |
|
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|a ix, 219 p. :
|b ill. ;
|c 22 cm.
|
| 504 |
|
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|a Includes bibliographical references and index
|
| 505 |
0 |
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|a 1. Customers and markets -- 2. The offer -- 3. Approaching customers -- 4. Promotion
|
| 650 |
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0 |
|a Marketing
|
| 999 |
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|a 1000134961
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|