Key concepts in marketing
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Los Angeles, California :
Sage Publications ,
c2009
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| Subjects: |
| Physical Description: | ix, 219 p. : ill. ; 22 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 1847874983 (cased) 1847874991 (pbk.) 9781847874986 (cased) 9781847874993 (pbk.) |