Key concepts in marketing

Bibliographic Details
Main Author: Blythe, Jim (Author)
Format: Book
Language:English
Published: Los Angeles, California Sage Publications c2009
Subjects:
Description
Physical Description:ix, 219 p. ill. 22 cm
ISBN:1847874983 (cased)
1847874991 (pbk.)
9781847874986 (cased)
9781847874993 (pbk.)