Buying styles : simple lessons in selling the way your customer buys

Bibliographic Details
Main Author: Wilkinson, Michael , 1957- (Author)
Format: Book
Language:English
Published: New York : AMA/American Management Association , c2009
Subjects:

MARC

LEADER 00000cam a2200000 7i4500
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005 20110131093000.0
008 100721s2009 nyu eng
020 |a 081441527X (hbk.) 
020 |a 9780814415276 (hbk.) 
090 0 0 |a HF5438.25   |b .W298 2009 
100 1 |a Wilkinson, Michael ,   |d 1957- ,   |e author 
245 1 0 |a Buying styles :   |b simple lessons in selling the way your customer buys   |c Michael Wilkinson ; with Richard Smith, Tierah Chorba, and Lynn Sokler 
260 |a New York :   |b AMA/American Management Association ,   |c c2009 
300 |a viii, 150 p. :   |b ill. ;   |c 23 cm. 
504 |a Includes bibliographical references (p. 147) and index 
505 0 |a 1. Looking for solutions -- 2. Identifying the behaviors we hate from customers -- 3. Recognizing the four basic buying styles -- 4. Selling to your boss -- 5. Identifying the buying styles of others -- 6. Comparing selling styles and buying styles -- 7. Tailoring your sales approach to your customer's buying style -- 8. Recognizing style clashes -- 9. Planning your next steps -- 10. One year later 
650 0 |a Consumer satisfaction 
650 0 |a Consumers' preferences 
650 0 |a Selling 
999 |a 1000134929   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus