Reorganize for resilience : putting customers at the center of your business

"In Reorganize for Resilience, strategy and organizational behavior expert Ranjay Gulati reveals how resilient companies prosper in both good times and bad - driving growth and increasing profitability by immersing themselves in the lives of their customers. Instead of pushing their own offerin...

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Bibliographic Details
Main Author: Gulati, Ranjay (Author)
Format: Book
Language:English
Published: Boston, Mass. : Harvard Business Press , c2009
Subjects:

MARC

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020 |a 1422117219 (hbk.) 
020 |a 9781422117217 (hbk.) 
050 0 0 |a HF5415.5   |b .G85 2010 
090 0 0 |a HF5415.5   |b .G85 2010 
100 1 |a Gulati, Ranjay ,   |e author 
245 1 0 |a Reorganize for resilience :   |b putting customers at the center of your business   |c Ranjay Gulati 
260 |a Boston, Mass. :   |b Harvard Business Press ,   |c c2009 
300 |a 270 p. :   |b ill. ;   |c 24 cm. 
504 |a Includes bibliographical references and index 
505 0 |a 1. Introduction : resilience in turbulent markets : from inside-out to outside-in -- 2. Building a resilient organization : the process and the tools for systemic integration -- 3. Lever 1 : coordination : aligning activities and information around the customer axis -- 4. Lever 2 : cooperation : ensuring attitudes and behaviors are customer focused -- 5. Lever 3 : clout : empowering customer champions -- 6. Lever 4 : capabilities : developing the skills to cope with changing customer needs -- 7. Lever 5 : connections : forging external links to stay focused and agile -- 8. Conclusion : road to greater customer centricity : mapping the journey to greater resilience 
520 |a "In Reorganize for Resilience, strategy and organizational behavior expert Ranjay Gulati reveals how resilient companies prosper in both good times and bad - driving growth and increasing profitability by immersing themselves in the lives of their customers. Instead of pushing their own offerings on customers, these firms work from the outside in: identifying current and potential customer problems and then providing seamless, integrated products and services that address them." "Based on more than a decade of research in a variety of industries, this implementation focused guide shows how resilient companies break down internal barriers that impede action, build bridges across divisions, and create a network of collaborators. Using examples from companies including Cisco Systems, Lafarge, Starbucks, Best Buy, and Jones Lang LaSalle, Gulati describes the five key levers that together help create a resilient organization: coordination, cooperation, clout, capability, and connection."--BOOK JACKET 
650 0 |a Customer relations 
650 0 |a Customer services 
650 0 |a Organizational change 
999 |a 1000134899   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus