Selling to the c-suite : what every executive wants you to know about successfully selling to the top
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York :
McGraw Hill ,
c2010
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| Subjects: |
Table of Contents:
- 1. When do executives get involved in the decision process?
- 2. A brave new world for sales and marketing
- 3. Understanding what executives want
- 4. How to gain access to the executive level
- 5. How to establish credibility at the executive level
- 6. How to create value at the executive level
- 6. Cultivating loyalty at the C-suite