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00000cam a2200000 7i4500 |
| 001 |
0000067957 |
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20110228093000.0 |
| 008 |
100721s2010 nyu eng |
| 020 |
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|a 0071628916 (hbk.)
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| 020 |
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|a 9780071628914 (hbk.)
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| 090 |
0 |
0 |
|a HF5438.25
|b .R38 2010
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| 100 |
1 |
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|a Read, Nicholas A. C. ,
|e author
|
| 245 |
1 |
0 |
|a Selling to the c-suite :
|b what every executive wants you to know about successfully selling to the top
|c Nicholas A. C. Read, Stephen J. Bistritz
|
| 260 |
|
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|a New York :
|b McGraw Hill ,
|c c2010
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| 300 |
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|a xxx, 205 p. :
|b ill. ;
|c 24 cm.
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| 504 |
|
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|a Includes bibliographical references and index
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| 505 |
0 |
|
|a 1. When do executives get involved in the decision process? -- 2. A brave new world for sales and marketing -- 3. Understanding what executives want -- 4. How to gain access to the executive level -- 5. How to establish credibility at the executive level -- 6. How to create value at the executive level -- 6. Cultivating loyalty at the C-suite
|
| 650 |
|
0 |
|a Sales executives
|
| 650 |
|
0 |
|a Selling
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| 700 |
1 |
|
|a Bistritz, Stephen J. ,
|e author
|
| 999 |
|
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|a 1000134908
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
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