The practice of market research
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Harlow, England :
Prentice Hall/Financial Times ,
c2009
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| Edition: | 3rd ed |
| Subjects: |
Table of Contents:
- 1.The practice of market research
- 2. Introducing types of research
- 3. Planning and designing research
- 4. Writing the brief and the proposal
- 5. Doing secondary research
- 6. Planning and conducting qualitative research
- 7. Collecting quantitative data
- 8. Sampling
- 9. Designing questionnaires
- 10. Managing a research project
- 11. Analysing qualitative data
- 12. Analysing quantitative data 1
- 13. Analysing quantitative data 2
- 14. Communicating and reviewing the findings