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|a 0273717073 (pbk.)
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| 020 |
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|a 9780273717072 (pbk.)
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| 090 |
0 |
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|a HF5415.2
|b .M382 2009
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| 100 |
1 |
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|a McGivern, Yvonne
|e author
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| 245 |
1 |
4 |
|a The practice of market research
|c Yvonne McGivern
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| 250 |
|
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|a 3rd ed
|
| 260 |
|
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|a Harlow, England
|b Prentice Hall/Financial Times
|c c2009
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| 300 |
|
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|a xxx, 548 p.
|b ill.
|c 25 cm
|
| 650 |
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|a Marketing research
|x Methodology
|
| 650 |
|
0 |
|a Social sciences
|x Research
|x Methodology
|
| 999 |
|
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|a 1000134914
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|