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100721s2009 enk eng |
| 020 |
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|a 0273717073 (pbk.)
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| 020 |
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|a 9780273717072 (pbk.)
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|a HF5415.2
|b .M382 2009
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| 100 |
1 |
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|a McGivern, Yvonne ,
|e author
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| 245 |
1 |
4 |
|a The practice of market research
|c Yvonne McGivern
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| 250 |
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|a 3rd ed
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| 260 |
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|a Harlow, England :
|b Prentice Hall/Financial Times ,
|c c2009
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| 300 |
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|a xxx, 548 p. :
|b ill. ;
|c 25 cm.
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| 504 |
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|a Includes bibliographical references (p. 529 -536) and index
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| 505 |
0 |
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|a 1.The practice of market research -- 2. Introducing types of research -- 3. Planning and designing research -- 4. Writing the brief and the proposal -- 5. Doing secondary research -- 6. Planning and conducting qualitative research -- 7. Collecting quantitative data -- 8. Sampling -- 9. Designing questionnaires -- 10. Managing a research project -- 11. Analysing qualitative data -- 12. Analysing quantitative data 1 -- 13. Analysing quantitative data 2 -- 14. Communicating and reviewing the findings
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| 650 |
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0 |
|a Marketing research
|x Methodology
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| 650 |
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0 |
|a Social sciences
|x Research
|x Methodology
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| 999 |
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|a 1000134914
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|