The practice of market research

Bibliographic Details
Main Author: McGivern, Yvonne (Author)
Format: Book
Language:English
Published: Harlow, England Prentice Hall/Financial Times c2009
Edition:3rd ed
Subjects:
Description
Physical Description:xxx, 548 p. ill. 25 cm
ISBN:0273717073 (pbk.)
9780273717072 (pbk.)