|
|
|
|
| LEADER |
00000cam a2200000 7i4500 |
| 001 |
0000067952 |
| 005 |
20180220093000.0 |
| 008 |
100721s2011 nyu eng |
| 020 |
|
|
|a 0078137128 (pbk.)
|
| 020 |
|
|
|a 9780078137129 (pbk.)
|
| 090 |
0 |
0 |
|a HD30.28
|b .M3527 2011
|
| 100 |
1 |
|
|a Marcus, Alfred A. [
|q (Alfred Allen)] ,
|d 1950- ,
|e author
|
| 245 |
1 |
2 |
|a Management strategy :
|b achieving sustained competitive advantage
|c Alfred A. Marcus
|
| 250 |
|
|
|a 2nd ed
|
| 260 |
|
|
|a New York :
|b McGraw-Hill/Irwin ,
|c c2011
|
| 300 |
|
|
|a xxi, 231 p. :
|b ill. ;
|c 24 cm.
|
| 504 |
|
|
|a Includes bibliographical referencesand index
|
| 505 |
0 |
|
|a 1. Strategy Basics -- 2. External Analysis -- 3. Internal Analysis -- 4.Timing and Positioning -- 5. Mergers, Acquisitions, and Divestitures -- 6. Globalization -- 7. Innovation and Entrepreneurship -- 8. Continuous Reinvention -- 9. Implementation
|
| 650 |
|
0 |
|a Competition
|
| 650 |
|
0 |
|a Management
|
| 650 |
|
0 |
|a Strategic planning
|
| 999 |
|
|
|a 1000134966
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|