Global marketing and advertising : understanding cultural paradoxes

Bibliographic Details
Main Author:	Mooij, Marieke K. de , 1943- (Author)
Format:	Book
Language:	English
Published:	Los Angeles : SAGE , c2010
Edition:	3rd ed
Subjects:	Advertising > Cross-cultural studies Consumer behavior > Cross-cultural studies Target marketing > Cross-cultural studies

Global marketing and advertising : understanding cultural paradoxes by Mooij, Marieke K. de , 1943-

Published 2005