Global marketing and advertising understanding cultural paradoxes

QR Code

Global marketing and advertising understanding cultural paradoxes

Show other versions (1)

Bibliographic Details
Main Author:	Mooij, Marieke K. de 1943- (Author)
Format:	Book
Language:	English
Published:	Los Angeles SAGE c2010
Edition:	3rd ed
Subjects:	Advertising > Cross-cultural studies Consumer behavior > Cross-cultural studies Target marketing > Cross-cultural studies

Similar Items

Global marketing and advertising understanding cultural paradoxes
by: Mooij, Marieke K. de 1943-
Published: (2005)

Marketing across cultures
by: Trompenaars, Alfons, et al.
Published: (2004)

Culture and politics a comparative approach
by: Lane, Jan-Erik, et al.
Published: (2005)

Cross-cultural research methods
by: Ember, Carol R. 1943-, et al.
Published: (2009)

Cross-cultural analysis methods and applications
by: Billiet, Jaak, et al.
Published: (2011)

The seven cultures of capitalism value systems for creating wealth in the United States, Japan, Germany, France, Britain, Sweden and the Netherlands
by: Hampden-Turner, Charles, et al.
Published: (1993)

Counseling and psychotherary a multicultural perspective
by: Ivey, Allen E., et al.
Published: (1997)

Language policy in higher education : the case of medium-sized languages
by: Bretxa, Vanessa , 1980-, et al.
Published: (2015)

Cross-cultural perspectives on policy and practice decolonizing community contexts
by: Lavia, Jennifer, et al.
Published: (2010)

Violence and culture a cross-cultural and interdisciplinary approach
by: Eller, Jack David 1959-
Published: (2006)

International perspectives on student outcomes and homework family-school-community partnerships
by: Deslandes, Rollande
Published: (2009)

The rainmaker's dog international folktales to build communicative skills
by: Dresser, Cynthia
Published: (1994)

International dimensions of organizational behavior
by: Adler, Nancy J.
Published: (1986)

Culture and management a casebook
by: Putti, Joseph M., et al.
Published: (1990)

Prisons around the world studies in international penology
by: Carlie, Michael K., et al.
Published: (1992)

Effective organizations and social values
by: Kao, Henry S. R. 1940-, et al.
Published: (1995)

Rituals of royalty
by: Connadine, David 1950-, et al.
Published: (1987)

Claiming the international
by: Blaney, David L., et al.
Published: (2013)

Translation and linguistic
by: Hatim, Sara
Published: (2017)

Outsourcing and human resource management : an international survey
by: Taplin, Ruth
Published: (2008)

Sex, drugs and young people international perspectives
by: Aggleton, Peter, et al.
Published: (2006)

Managing across cultures the seven keys to doing business with a global mindset
by: Solomon, Charlene M., et al.
Published: (2009)

Global sociology introducing five contemporary societies
by: Schneider, Linda, et al.
Published: (2010)

Violence and gender in the globalized world the intimate and the extimate
by: Bahun, Sanja, et al.
Published: (2015)

Global sociology introducing five contemporary societies
by: Schneider, Linda, et al.
Published: (2013)

Creating classroom communities of learning international case studies and perspectives
by: Torres-Guzman, Maria E.
Published: (2009)

Global sociology introducing five contemporary societies
by: Schneider, Linda, et al.
Published: (2003)

Global sociology introducing five contemporary societies
by: Schneider, Linda, et al.
Published: (2000)

Caregiving contexts cultural, familial, and societal implications
by: Davey, Adam, et al.
Published: (2008)

Cambridge handbook of culture, organizations, and work
by: Bhagat, Rabi S. 1950-, et al.
Published: (2009)

Women in the world economy
by: Joekes, Susan P.
Published: (1987)

Limits to globalization welfare states and the world economy
by: Rieger, Elmar, et al.
Published: (2003)

Bilingual education in China practices, policies, and concepts
by: Feng, Anwei 1954-
Published: (2007)

The handbook of negotiation and culture
Published: (2004)

The cultural lives of capital punishment comparative perspectives
by: Boulanger, Christian, et al.
Published: (2005)

Families across cultures a 30-nation psychological study
by: Georgas, James 1934-
Published: (2006)

Sexualities in anthropology a reader
by: Lyons, Andrew P. (Andrew Paul 1944-, et al.
Published: (2011)

International handbook of curriculum research
by: Pinar, William F.
Published: (2003)

Technology literacy applications in learning environments
by: Carbonara, David D. 1952-
Published: (2005)

Violence and abuse issues cross-cultural perspectives for health and social service
by: Hoff, Lee Ann, et al.
Published: (2009)