rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Global marketing and advertising
    sub title: understanding cultural paradoxes
  name:
    name part: Mooij, Marieke K. de
    name part: 1943-
    role:
      role term: creator
    role:
      role term: author
  type of resource: text
  origin info:
    place:
      place term: cau
    place:
      place term: Los Angeles
    publisher: SAGE
    date issued: c2010
    date issued: 2010
    edition: 3rd ed
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    extent: xviii, 323 p. : ill. ; 26 cm.
  table of contents: 1. The paradoxes in global marketing communications -- 2. Global branding -- 3. Values and culture -- 4. Dimensions of culture -- 5. Culture and consumer behavior -- 6. Researching and applying cultural values -- 7. Culture and communication -- 8. Culture and the media -- 9. Culture and advertising appeals -- 10. Culture and executional style -- 11. From value paradox to strategy
  note: Marieke de Mooij
  note: Includes bibliographical references and index
  subject:
    topic: Advertising
    topic: Cross-cultural studies
  subject:
    topic: Consumer behavior
    genre: Cross-cultural studies
  subject:
    topic: Target marketing
    topic: Cross-cultural studies
  identifier: 1412970415 (pbk. : acid-free paper)
  identifier: 9781412970419 (pbk. : acid-free paper)
  record info:
    record creation date: 100721
    record change date: 20110228093000.0
    record identifier: 0000067948