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00000cam a2200000 7i4500 |
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0000067948 |
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100721s2010 cau eng |
| 020 |
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|a 1412970415 (pbk. : acid-free paper)
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| 020 |
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|a 9781412970419 (pbk. : acid-free paper)
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| 090 |
0 |
0 |
|a HF5415.127
|b .M66 2010
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| 100 |
1 |
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|a Mooij, Marieke K. de
|d 1943-
|e author
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| 245 |
1 |
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|a Global marketing and advertising
|b understanding cultural paradoxes
|c Marieke de Mooij
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| 250 |
|
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|a 3rd ed
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| 260 |
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|a Los Angeles
|b SAGE
|c c2010
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| 300 |
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|a xviii, 323 p.
|b ill.
|c 26 cm
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| 650 |
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0 |
|a Advertising
|x Cross-cultural studies
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| 650 |
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0 |
|a Consumer behavior
|v Cross-cultural studies
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| 650 |
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0 |
|a Target marketing
|x Cross-cultural studies
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| 999 |
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|a 1000134947
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|