Global marketing and advertising understanding cultural paradoxes

Global marketing and advertising understanding cultural paradoxes

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Bibliographic Details
Main Author: Mooij, Marieke K. de 1943- (Author)
Format: Book
Language:English
Published: Los Angeles SAGE c2010
Edition:3rd ed
Subjects:
Advertising > Cross-cultural studies
Consumer behavior > Cross-cultural studies
Target marketing > Cross-cultural studies
Description
Physical Description:xviii, 323 p. ill. 26 cm
ISBN:1412970415 (pbk. : acid-free paper)
9781412970419 (pbk. : acid-free paper)

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