Global marketing and advertising : understanding cultural paradoxes
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Los Angeles :
SAGE ,
c2010
|
| Edition: | 3rd ed |
| Subjects: |
| Physical Description: | xviii, 323 p. : ill. ; 26 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 1412970415 (pbk. : acid-free paper) 9781412970419 (pbk. : acid-free paper) |