Contemporary issues in marketing and consumer behaviour
| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
AmsterdamElsevier/Butterworth-Heinemann ,
c2009
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| Subjects: |
Table of Contents:
- 1. Introduction: marketing in the contemporary organization
- 2. A history of marketing thought
- 3. Postmodern marketing and beyond
- 4. Arts marketing
- 5. Building brand cultures
- 6. Consumer collectives
- 7. Gender and consumer behavior
- 8. Ethical debates in marekting
- 9. Sustainable marketing and the green consumer
- 10. Social marketing and consumer citizenship
- 11. New technologies of marketing research
- 12. The global consumer