|
|
|
|
| LEADER |
00000cam a2200000 7i4500 |
| 001 |
0000067932 |
| 005 |
20110224093000.0 |
| 008 |
100721s2009 mau eng |
| 020 |
|
|
|a 9780750687393 (pbk.)
|
| 090 |
0 |
0 |
|a HF5415
|b .P37 2009
|
| 100 |
1 |
|
|a Parsons, Elizabeth ,
|e author
|
| 245 |
1 |
0 |
|a Contemporary issues in marketing and consumer behaviour
|c Elizabeth Parsons, Pauline Maclaran
|
| 260 |
|
|
|a AmsterdamElsevier/Butterworth-Heinemann ,
|c c2009
|
| 300 |
|
|
|a xi, 219 p. :
|b ill. ;
|c 25 cm.
|
| 500 |
|
|
|a Covers various buzzwords within marketing and consumer behavior: building brand cultures; gender; ethics; sustainable marketing; and, the green and the global consumer. This book locates the development of both marketing ideas and applications within the wider global, social and economic contexts
|
| 500 |
|
|
|a Includes index
|
| 505 |
0 |
|
|a 1. Introduction: marketing in the contemporary organization -- 2. A history of marketing thought -- 3. Postmodern marketing and beyond -- 4. Arts marketing -- 5. Building brand cultures -- 6. Consumer collectives -- 7. Gender and consumer behavior -- 8. Ethical debates in marekting -- 9. Sustainable marketing and the green consumer -- 10. Social marketing and consumer citizenship -- 11. New technologies of marketing research -- 12. The global consumer
|
| 650 |
|
0 |
|a Consumer behavior
|
| 650 |
|
0 |
|a Marketing
|
| 700 |
1 |
|
|a Maclaran, Pauline ,
|e author
|
| 999 |
|
|
|a 1000134935
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|