Contemporary issues in marketing and consumer behaviour

Bibliographic Details
Main Authors: Parsons, Elizabeth (Author), Maclaran, Pauline (Author)
Format: Book
Language:English
Published: AmsterdamElsevier/Butterworth-Heinemann c2009
Subjects:

MARC

LEADER 00000cam a2200000 7i4500
001 0000067932
008 100721s2009 mau eng
020 |a 9780750687393 (pbk.) 
090 0 0 |a HF5415  |b .P37 2009 
100 1 |a Parsons, Elizabeth  |e author 
245 1 0 |a Contemporary issues in marketing and consumer behaviour  |c Elizabeth Parsons, Pauline Maclaran 
260 |a AmsterdamElsevier/Butterworth-Heinemann  |c c2009 
300 |a xi, 219 p.  |b ill.  |c 25 cm 
650 0 |a Consumer behavior 
650 0 |a Marketing 
700 1 |a Maclaran, Pauline  |e author 
999 |a 1000134935  |b Book  |c OPEN SHELF (30 DAYS)  |e Gong Badak Campus