Contemporary issues in marketing and consumer behaviour
| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
AmsterdamElsevier/Butterworth-Heinemann ,
c2009
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| Subjects: |
| Item Description: | Covers various buzzwords within marketing and consumer behavior: building brand cultures; gender; ethics; sustainable marketing; and, the green and the global consumer. This book locates the development of both marketing ideas and applications within the wider global, social and economic contexts Includes index |
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| Physical Description: | xi, 219 p. : ill. ; 25 cm. |
| ISBN: | 9780750687393 (pbk.) |