International business : managing globalization
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Los Angeles :
Sage Publications ,
c2009
|
| Subjects: |
Table of Contents:
- 1. The international business challenge
- 2. Globalization and worldwide infrastructure development
- 3. Globalization effects on country institutions, people, industries, business, and consumers
- 4. Globalization and regional markets: Geopolitical analysis
- 5. National market analysis
- 6. Analyzing global industries and competitors
- 7. International strategic planning and market screening
- 8. Internationalization and globalization processes
- 9. Market entry and servicing strategies
- 10. Global and multimarket strategies
- 11. Global and multimarket supply chain management
- 12. Managing cultural differences
- 13. Localization strategies: managing stakeholders and supply chains