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20110228093000.0 |
| 008 |
100721s2009 nyu eng |
| 020 |
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|a 1412953642 (pbk.)
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| 020 |
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|a 9781412953641 (pbk.)
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| 090 |
0 |
0 |
|a HF1359
|b .H55 2009
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| 100 |
1 |
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|a Hill, John S. ,
|d 1951- ,
|e author
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| 245 |
1 |
0 |
|a International business :
|b managing globalization
|c John S. Hill
|
| 260 |
|
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|a Los Angeles :
|b Sage Publications ,
|c c2009
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| 300 |
|
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|a xxi, 713 p. :
|b ill. (some col.), maps ;
|c 24 cm.
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| 504 |
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|a Includes bibliographical references and index
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| 505 |
0 |
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|a 1. The international business challenge -- 2. Globalization and worldwide infrastructure development -- 3. Globalization effects on country institutions, people, industries, business, and consumers -- 4. Globalization and regional markets: Geopolitical analysis -- 5. National market analysis -- 6. Analyzing global industries and competitors -- 7. International strategic planning and market screening -- 8. Internationalization and globalization processes -- 9. Market entry and servicing strategies -- 10. Global and multimarket strategies -- 11. Global and multimarket supply chain management -- 12. Managing cultural differences -- 13. Localization strategies: managing stakeholders and supply chains
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| 650 |
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0 |
|a Globalization
|x Economic aspects
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| 650 |
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0 |
|a International business enterprises
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| 650 |
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0 |
|a International business enterprises
|x Management
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| 650 |
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0 |
|a International economic integration
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| 999 |
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|a 1000134956
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
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