Marketing : real people real choices
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River,NJ :
Prentice Hall ,
c2009
|
| Edition: | 6th ed |
| Subjects: |
Table of Contents:
- 1. Make marketing value decisions
- 2. Understand consumers' value needs
- 3. Create the value proposition
- 4. Communicate the value proposition
- 5. Deliver the value proposition