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00000cam a2200000 7i4500 |
| 001 |
0000067917 |
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20110228093000.0 |
| 008 |
100721s2009 nju eng |
| 020 |
|
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|a 0136054218 (pbk.)
|
| 020 |
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|a 9780136054214 (pbk.)
|
| 090 |
0 |
0 |
|a HF5415.35
|b .S65 2009
|
| 100 |
1 |
|
|a Solomon, Michael R. ,
|e author
|
| 245 |
1 |
0 |
|a Marketing :
|b real people real choices
|c Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
|
| 250 |
|
|
|a 6th ed
|
| 260 |
|
|
|a Upper Saddle River,NJ :
|b Prentice Hall ,
|c c2009
|
| 300 |
|
|
|a xxi, 602 p. :
|b ill. (some col.), map ;
|c 28 cm.
|
| 504 |
|
|
|a Includes bibliographical references and index
|
| 505 |
0 |
|
|a 1. Make marketing value decisions -- 2. Understand consumers' value needs -- 3. Create the value proposition -- 4. Communicate the value proposition -- 5. Deliver the value proposition
|
| 650 |
|
0 |
|a Marketing
|x Vocational guidance
|
| 700 |
1 |
|
|a Marshall, Greg W. ,
|e author
|
| 700 |
1 |
|
|a Stuart, Elnora W. ,
|e author
|
| 999 |
|
|
|a 1000134975
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|