Marketing real people real choices
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River,NJ
Prentice Hall
c2009
|
| Edition: | 6th ed |
| Subjects: |
| Physical Description: | xxi, 602 p. ill. (some col.), map 28 cm |
|---|---|
| ISBN: | 0136054218 (pbk.) 9780136054214 (pbk.) |