Consumer behavior : buying, having and being
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, NJ :
Pearson/Prentice Hall ,
c2011
|
| Edition: | 9th ed |
| Subjects: | |
| Online Access: | Table of contents |
Table of Contents:
- 1. Consumers in the marketplace
- 2. Consumers as individuals
- 3. Consumers as decision makers
- 4. Consumers and subcultures
- 5. Consumers and culture