Consumer behavior : buying, having and being

Bibliographic Details
Main Author: Solomon, Michael R. (Author)
Format: Book
Language:English
Published: Upper Saddle River, NJ : Pearson/Prentice Hall , c2011
Edition:9th ed
Subjects:
Online Access:Table of contents

MARC

LEADER 00000cam a2200000 7i4500
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008 100721s2011 nju eng
020 |a 0136110924 (hbk.) 
020 |a 9780136110927 (hbk.) 
090 0 0 |a HF5415.32   |b .S65 2011 
100 1 |a Solomon, Michael R. ,   |e author 
245 1 0 |a Consumer behavior :   |b buying, having and being   |c Michael R. Solomon 
250 |a 9th ed 
260 |a Upper Saddle River, NJ :   |b Pearson/Prentice Hall ,   |c c2011 
300 |a xxv, 654 p. :   |b ill. col. ;   |c 29 cm. 
504 |a Includes bibliographical references and indexes 
505 0 |a 1. Consumers in the marketplace -- 2. Consumers as individuals -- 3. Consumers as decision makers -- 4. Consumers and subcultures -- 5. Consumers and culture 
650 0 |a Consumer behavior 
650 0 |a Marketing 
856 4 1 |3 Table of contents   |u http://www.loc.gov/catdir/toc/fy0804/2008000236.html 
999 |a 1000134933   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus