Consumer behavior buying, having and being
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, NJ
Pearson/Prentice Hall
c2011
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| Edition: | 9th ed |
| Subjects: | |
| Online Access: | Table of contents |
| Physical Description: | xxv, 654 p. ill. col. 29 cm |
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| ISBN: | 0136110924 (hbk.) 9780136110927 (hbk.) |