Business marketing management : B2B
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Mason, OH :
South-Western Cengage Learning ,
c2010
|
| Edition: | 10th ed |
| Subjects: |
Table of Contents:
- 1. The environment of business marketing
- 2. Managing relationships in business marketing
- 3. Assessing market opportunities
- 4. Formulating business marketing strategy
- 5. Evaluating business marketing strategy and performance