rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Business marketing management
    sub title: B2B
  name:
    name part: Hutt, Michael D.
    role:
      role term: creator
    role:
      role term: author
  name:
    name part: Speh, Thomas W.
    role:
      role term: author
  type of resource: text
  origin info:
    place:
      place term: ohu
    place:
      place term: Mason, OH
    publisher: South-Western Cengage Learning
    date issued: c2010
    date issued: 2010
    edition: 10th ed
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    extent: xxxiii, 634 p. : ill. ; 26 cm.
  table of contents: 1. The environment of business marketing -- 2. Managing relationships in business marketing -- 3. Assessing market opportunities -- 4. Formulating business marketing strategy -- 5. Evaluating business marketing strategy and performance
  note: Michael D. Hutt, Thomas W. Speh
  note: Includes index
  subject:
    topic: Industrial marketing
    topic: Management
    genre: Case studies
  identifier: 032458167X (hbk.)
  identifier: 9780324581676 (hbk.)
  record info:
    record creation date: 100721
    record change date: 20230315093000.0
    record identifier: 0000067914