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| 008 |
100721s2010 ohu eng |
| 020 |
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|a 032458167X (hbk.)
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| 020 |
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|a 9780324581676 (hbk.)
|
| 090 |
0 |
0 |
|a HF5415.13
|b .H87 2010
|
| 100 |
1 |
|
|a Hutt, Michael D. ,
|e author
|
| 245 |
1 |
0 |
|a Business marketing management :
|b B2B
|c Michael D. Hutt, Thomas W. Speh
|
| 250 |
|
|
|a 10th ed
|
| 260 |
|
|
|a Mason, OH :
|b South-Western Cengage Learning ,
|c c2010
|
| 300 |
|
|
|a xxxiii, 634 p. :
|b ill. ;
|c 26 cm.
|
| 500 |
|
|
|a Includes index
|
| 505 |
0 |
|
|a 1. The environment of business marketing -- 2. Managing relationships in business marketing -- 3. Assessing market opportunities -- 4. Formulating business marketing strategy -- 5. Evaluating business marketing strategy and performance
|
| 650 |
|
0 |
|a Industrial marketing
|x Management
|v Case studies
|
| 700 |
1 |
|
|a Speh, Thomas W. ,
|e author
|
| 999 |
|
|
|a 1000134928
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|