Business marketing management : B2B

Bibliographic Details
Main Authors: Hutt, Michael D. (Author), Speh, Thomas W. (Author)
Format: Book
Language:English
Published: Mason, OH : South-Western Cengage Learning , c2010
Edition:10th ed
Subjects:
Description
Item Description:Includes index
Physical Description:xxxiii, 634 p. : ill. ; 26 cm.
ISBN:032458167X (hbk.)
9780324581676 (hbk.)