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00000cam a2200000 7i4500 |
| 001 |
0000067913 |
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20110228093000.0 |
| 008 |
100721s2010 cau eng |
| 020 |
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|a 9781412963121 (hbk.)
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| 090 |
0 |
0 |
|a HF5415.13
|b .C57 2010
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| 100 |
1 |
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|a Clow, Kenneth E. ,
|e author
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| 245 |
1 |
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|a Marketing management :
|b a customer-oriented approach
|c Kenneth E. Clow, Donald Baack
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| 260 |
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|a Los Angeles :
|b Sage Publications ,
|c c2010
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| 300 |
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|a xxviii, 537 p. :
|b ill.(some col.) ;
|c 28 cm.
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| 504 |
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|a Includes bibliographical references and index
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| 505 |
0 |
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|a 1. The nature of marketing management -- 2. Market analysis -- 3. Data warehousing -- 4. Building a customer-oriented marketing department -- 5. Customer acquisition strategies and tactics -- 6. Pricing -- 7. Advertising, alternative and direct marketing -- 8. Sales promotions -- 9. Personal selling -- 10. Internal communications -- 11. External communications -- 12. Distribution and supply chain management -- 13. Web site and internet management -- 14. Customer retention and recovery -- 15. Marketing control
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| 650 |
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0 |
|a Marketing
|x Management
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| 700 |
1 |
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|a Baack, Donald ,
|e author
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| 999 |
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|a 1000134974
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
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