Marketing management a customer-oriented approach

Bibliographic Details
Main Authors: Clow, Kenneth E. (Author), Baack, Donald (Author)
Format: Book
Language:English
Published: Los Angeles Sage Publications c2010
Subjects:

MARC

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090 0 0 |a HF5415.13  |b .C57 2010 
100 1 |a Clow, Kenneth E.  |e author 
245 1 0 |a Marketing management  |b a customer-oriented approach  |c Kenneth E. Clow, Donald Baack 
260 |a Los Angeles  |b Sage Publications  |c c2010 
300 |a xxviii, 537 p.  |b ill.(some col.)  |c 28 cm 
650 0 |a Marketing  |x Management 
700 1 |a Baack, Donald  |e author 
999 |a 1000134974  |b Book  |c OPEN SHELF (30 DAYS)  |e Gong Badak Campus