Marketing management : a customer-oriented approach
| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Los Angeles :
Sage Publications ,
c2010
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| Subjects: |
| Physical Description: | xxviii, 537 p. : ill.(some col.) ; 28 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9781412963121 (hbk.) |