Retail management : a strategic approach
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, N.J. :
Prentice Hall ,
c2010
|
| Edition: | 11th ed |
| Subjects: |
Table of Contents:
- 1. An introduction to retailing
- 2. Building and sustaining relationships in retailing
- 3. Strategic planning in retailing
- 4. Retail institutions by ownership
- 5. Retail institutions by store-based strategy mix
- 6. Web, nonstore-based, and other forms of nontraditional retailing
- 7. Identifying and understanding consumers
- 8. Information gathering and processing in retailing
- 9. Trading-area analysis
- 10. Site selection
- 11. Retail organization and human resource management
- 12. Operations management : financial dimensions
- 13. Operations management : operational dimensions
- 14. Developing merchandise plans
- 15. Implementing merchandise plans
- 16. Financial merchandise management
- 17. Pricing in retailing
- 18. Establishing and maintaining a retail image
- 19. Promotional strategy
- 20. Integrating and controlling the retail strategy