rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Retail management
    sub title: a strategic approach
  name:
    name part: Berman, Barry
    name part: 1957-
    role:
      role term: creator
    role:
      role term: author
  name:
    name part: Evans, Joel R.
    role:
      role term: author
  type of resource: text
  origin info:
    place:
      place term: nju
    place:
      place term: Upper Saddle River, N.J
    publisher: Prentice Hall
    date issued: c2010
    date issued: 2010
    edition: 11th ed
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    extent: xxviii, 654 p. : col. ill., col. maps ; 29 cm.
  table of contents: 1. An introduction to retailing -- 2. Building and sustaining relationships in retailing -- 3. Strategic planning in retailing -- 4. Retail institutions by ownership -- 5. Retail institutions by store-based strategy mix -- 6. Web, nonstore-based, and other forms of nontraditional retailing -- 7. Identifying and understanding consumers -- 8. Information gathering and processing in retailing -- 9. Trading-area analysis -- 10. Site selection -- 11. Retail organization and human resource management -- 12. Operations management : financial dimensions -- 13. Operations management : operational dimensions -- 14. Developing merchandise plans -- 15. Implementing merchandise plans -- 16. Financial merchandise management -- 17. Pricing in retailing -- 18. Establishing and maintaining a retail image -- 19. Promotional strategy -- 20. Integrating and controlling the retail strategy
  note: Barry Berman, Joel R. Evans
  note: Includes bibliographical references and index
  subject:
    topic: Retail trade
    topic: Management
  identifier: 0136087582 (hbk.)
  identifier: 9780136087588 (hbk.)
  record info:
    record creation date: 100721
    record change date: 20160801093000.0
    record identifier: 0000067910