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20160801093000.0 |
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100721s2010 nju eng |
| 020 |
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|a 0136087582 (hbk.)
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| 020 |
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|a 9780136087588 (hbk.)
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| 090 |
0 |
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|a HF5429
|b .B45 2010
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| 100 |
1 |
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|a Berman, Barry ,
|d 1957- ,
|e author
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| 245 |
1 |
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|a Retail management :
|b a strategic approach
|c Barry Berman, Joel R. Evans
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| 250 |
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|a 11th ed
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| 260 |
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|a Upper Saddle River, N.J. :
|b Prentice Hall ,
|c c2010
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| 300 |
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|a xxviii, 654 p. :
|b col. ill., col. maps ;
|c 29 cm.
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| 504 |
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|a Includes bibliographical references and index
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| 505 |
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|a 1. An introduction to retailing -- 2. Building and sustaining relationships in retailing -- 3. Strategic planning in retailing -- 4. Retail institutions by ownership -- 5. Retail institutions by store-based strategy mix -- 6. Web, nonstore-based, and other forms of nontraditional retailing -- 7. Identifying and understanding consumers -- 8. Information gathering and processing in retailing -- 9. Trading-area analysis -- 10. Site selection -- 11. Retail organization and human resource management -- 12. Operations management : financial dimensions -- 13. Operations management : operational dimensions -- 14. Developing merchandise plans -- 15. Implementing merchandise plans -- 16. Financial merchandise management -- 17. Pricing in retailing -- 18. Establishing and maintaining a retail image -- 19. Promotional strategy -- 20. Integrating and controlling the retail strategy
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| 650 |
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|a Retail trade
|x Management
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| 700 |
1 |
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|a Evans, Joel R. ,
|e author
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| 999 |
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|a 1000134901
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
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