International business : strategy and the multinational company
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York :
Routledge ,
c2010
|
| Subjects: |
Table of Contents:
- 1. Competing in the global marketplace
- 2. Strategy and the MNC
- 3. Global and regional economic integration: an evolving competitive landscape
- 4. Global trade and foreign direct investment
- 5. Foreign exchange markets
- 6. Global capital markets
- 7. Culture and international business
- 8. The strategic implications of economic, legal, and religious institutions for international business
- 9. Entry strategies for MNCs
- 10. International marketing and supply-chain management for MNCs
- 11. Financial management for MNCs
- 12. Accounting for multinational operations
- 13. Organizational structures for MNCs
- 14. International human resource management
- 15. E-commerce and the MNC
- 16. Managing ethical and social responsibility in an MNC