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20160525093000.0 |
| 008 |
100721s2010 nyu eng |
| 020 |
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|a 0203879414 (ebk.)
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| 020 |
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|a 0415800579 (hbk.)
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| 020 |
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|a 9780203879412 (ebk.)
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| 020 |
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|a 9780415800570 (hbk.)
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| 090 |
0 |
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|a HD62.4
|b .C847 2010
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| 100 |
1 |
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|a Cullen, John B. [
|q (John Brooks)] ,
|d 1948 ,
|e author
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| 245 |
1 |
0 |
|a International business :
|b strategy and the multinational company
|c John B. Cullen and K. Praveen Parboteeah
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| 260 |
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|a New York :
|b Routledge ,
|c c2010
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| 300 |
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|a xxv, 500 p. :
|b ill. (some col.) ;
|c 29 cm.
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| 504 |
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|a Includes bibliographical references and index
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| 505 |
0 |
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|a 1. Competing in the global marketplace -- 2. Strategy and the MNC -- 3. Global and regional economic integration: an evolving competitive landscape -- 4. Global trade and foreign direct investment -- 5. Foreign exchange markets -- 6. Global capital markets -- 7. Culture and international business -- 8. The strategic implications of economic, legal, and religious institutions for international business -- 9. Entry strategies for MNCs -- 10. International marketing and supply-chain management for MNCs -- 11. Financial management for MNCs -- 12. Accounting for multinational operations -- 13. Organizational structures for MNCs -- 14. International human resource management -- 15. E-commerce and the MNC -- 16. Managing ethical and social responsibility in an MNC
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| 650 |
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0 |
|a Business planning
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| 650 |
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0 |
|a International business enterprises
|x Management
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| 700 |
1 |
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|a Parboteeah, Praveen ,
|e author
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| 999 |
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|a 1000134953
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|